Thought LEADERSHIP INTERVIEW

In this interview, Avi Avital, Head of Customer Success at Aisera, talks about the philosophy behind customer success and why organizations should deliver success with a clear focus on value and growth.

In this interview, Janelle Mansfield, Vice President of Customer Success and Customer Experience at Gazelle.ai, shares three principles to ensure an integrated approach to improving brand strategy and service transformation.

In this interview, Helena Young, VP of Customer Success at League Inc., shares the difference between customer success (CS) versus account management (AM). Also, how CS helps businesses reframe their perspective on achieving customer growth and success.

In this interview, Kari Ardalan, Regional Vice President, Scaled Success at Zendesk, shares some practical strategies that organizations can take to ensure customer needs and challenges are met and clearly articulated.

In this interview, Erika Tornice, Senior Director of Customer Success at RD Station, discusses the importance of understanding customer needs, changing perceptions, objections, business growth, and achieving success.

In this interview, Jason Hoe, Director of Customer Success at Revionics, talks about how a business designs value that profoundly impacts customer success (CS) and its desired outcomes.

In this interview, Will Stevenson, Founder & COO at Onboard.io, talks about the importance of making sure the onboarding experience aligns and exceeds customers' expectations. Failure to do so can make or break the relationship at this stage.

In this second part of an interview with Zsuzsanna Ferenczi, Co-Founder of Bunes & Ferenczi, we continue discussing why strengthening competitive advantage leads to continued customer growth.

In this interview, Zsuzsanna Ferenczi, Co-Founder of Bunes & Ferenczi, discusses why a business should take success to the next level by redefining competitive advantage that ensures and fosters customers’ continued growth.

I spoke with Rasika Kelkar, Team Lead, Customer Success at BrowserStack, about the utmost value of customer success in the overall success of an organization. Here, she discusses how CS has evolved and best practices for helping customers achieve their desired outcomes.

In this interview, Kim Oslob, Senior Director of Customer Engagement at MeasuringU, discusses the importance of why businesses need to continue to deliver their overall brand promises amid these challenging times. Doing so will help improve their brand reliability, long-term success, an opportunity to drive differentiation, and stability in the long run.

In this interview, Michelle Brown-Krier, Director of Account Management at Refersion, discusses why bringing this vision to life requires an alignment of leadership, team goals, metrics, and business strategies focused on achieving customer goals and long-term success.